Charlie and the Chocolate Factory trailer

In the Charlie and the Chocolate Factory trailer the transitions are straight cuts, this is to show the reality of the factory for Willy Wonka. It is also because it is a funny film, so it doesn't need the serious effect fade and dissolves have. There is a high angle shot of an Oompa-Loompa which shows Willy Wonka has power over them, it also shows they are quite important characters to be in the trailer. There is also a low angle of shot of Willy Wonka, which suggests someone looking up at him. This adds to the theme of him having all of the power. There is a close up of one of the mum's who go to the factory, this shows in detail the shock in her face at the factory. This contrasts with when you see a close up of Willy Wonka's face as he looks at the factory as if it is normal. At the beginning there is an establishing shot of inside the factory. This is so from right at the beginning of the trailer it is seen as a bright and unrealistic film to the audience. It also shows the audience straight away what the film is going to be like. There is a long shot of one of the girls and her mum. This shows the audience what type of people are going to the factory, and is also so the audience see their whole bodies so they can see that they're dressed the same. There is another high angle shot of the visitors to the factory, this enforces the idea that Willy Wonka has control over everyone as it is his factory. The non-diegetic sound of the song running throughout the trailer is catchy and would easily get stuck in someone's head, it is also seen a fun song so it would be very attractive to children. The diegetic sound of the rhymne Willy Wonka says is also catchy "chewing gum is really gross, chewing gum i hate the most", this would also get stuck in children's head and they would repeat it. The diegetic sound that used the most is Willy Wonka's voice, this is so people can clearly see who the main character and can see what the character is like. The diegetic sound of the grandad shouting 'yipee' also adds to the fun factor, and gives a sense of what another character is like. The non-diegetic sound of the plug at the end is relevant to the film and another part of the trailer where there is a chocolate river, this gives the audience an idea of what actually happens in the film. The prop of the bright trees and the grass in the chocolate factory show it is fun, this would automatically attract the attention of children. The props of the furniture around the first girl who won the golden ticket gave a stereotypical view of what she was like, and the type of people who would enter the factory. The prop of the medals around the second girl who won a golden ticket added to the view of the winners being rich and competitive. On the other hand, Charlie's costume is simple and shows he is poor, this shows the audience someone who isn't like the other characters, and this shows he is special just by watching the trailer. Willy Wonka's outfit is professional so it shows even though his job may he seen as fun, he does take it seriously. The trailer has writing in the middle such as 'a Tim Burton film, this goes back to the point of the trailer but in a fun way as it has chocolate around it. The target audience for Charlie and the Chocolate Factory are children or people who liked the original. It introduces you to some of the characters, so the people who like the original can compare them and see what they like, it also shows you the brightness and fun factor to the chocolate factory so it attracts chidren. I have drawn the conclusion that having non-diegetic sound through a trailer can work, but only for certain types of film. I have also drawn the conclusion that straight cuts have be effective even though they are simple.