Charlie and the Chocolate Factory movie poster

The Charlie and the Chocolate factory movie poster meets the conventions of movie posters because it has a large billing block. This is not very noticeable as it is quite small, but if people were really interested in the film they would read it. Johnny Depp's name is also at the top of the movie poster so it informs the audience on who the main actor is. This adds credit to the movie as if it has famous actors in people are more inclined to see the film. The central image is the biggest thing on the movie poster and makes the poster attractive. The central image takes focus away from the smaller images above it, but the smaller pictures add detail to the film poster. The movie name is inside the central image, and although it is a lot smaller than the central image it is still noticeable as it is colourful compared to the darker central image. This movie poster subverts the conventions of movie posters because it does not have a tag line, but because the film has been made before it does not need one. At the bottom of the poster it has a date line, 'the factory opens July 15th', this is quite small so it not the main attraction on the page. The multi-coloured text of the movie name is in a fancy font, this helps it stand out next to the simpler fonts. The actor name is in capital letters and in a fairly large font, as he is one of the attractions to the film. The writing in the billing block small because it is not an attraction to the film, so the date line underneath it stands out. This movie poster appeals to it's target audience of children because of the brightly coloured background and the large image. The background helps attract the target audience because children would notice bright things easier than things with a lot of writing. The large image helps appeal to it's target audience as children find images more attractive than writing. The cohesiveness with the trailer is achieved as Johnny Depp is wearing the same outfit in both, and both the poster and the trailer are both bright. The actors on the poster are also seen in the trailer, so it shows they have an importance. The conclusions I have drawn from my analysis are that central images are important as they have to be eye-catching. I have also drawn the conclusion that movie name's don't have to be the biggest thing on the page for the movie to be recognisable.