Audience research questionnaire:
Name:
Age:
Favourite film:
Genre:
Gender:
Cinema attendance:
Film viewing habits:
Covers:
Which central image do you find most attractive and why?
Which colours are most attractive?
Overall, which magazine stands out the most and why?
Which cover is most readable?
Can you tell which genre The Dark Knight is?
Do you buy magazines based on what’s on the cover?
Posters:
Which film poster do you like best out of The Grudge 3, The Hottie and The Nottie and The Lovely Bones and why?
What is most attractive about the one you prefer?
What most attracts you to a film poster?
Are there any tag lines you remember?
Trailer:
Film:
Response:
First reaction to the trailer?
What part of the trailer did you like best?
Do you know the genre?
Have you seen any trailers lately, if so which ones?
These are the film magazine front covers we used:
These are the film posters we used:
These are the film trailers that we used:
The Lovely Bones Trailer
Killers Trailer
Harry Potter and the Half Blood Prince Trailer
First interviewee:
Name: Ashley
Age: 13
Favourite film: Scary ones
Genre: Horror
Gender: Male
Cinema attendance: Not very often
Film viewing habits: Sometimes watch them at home
Covers:
Which central image do you find most attractive and why?
The Dark Knight one because it had a big picture on it.
Which colours are most attractive?
The colours on The Dark Knight cover because it suits the magazine and the green was eye catching.
Overall, which magazine stands out the most and why?
The Dark Knight stood out the most.
Which cover is most readable?
Can you tell which genre The Dark Knight is?
It seems like a kind of action and horror film because of the dark colours.
Do you buy magazines based on what’s on the cover?
Sometimes, it depends if i am interested in the film or what is on it.
Posters:
Which film poster do you like best out of The Grudge 3, The Hottie and The Nottie and The Lovely Bones and why?
The Grudge 3 appeals to me most because i like horror films best.
What is most attractive about the one you prefer?
The most attractive thing is the image of the character who is in the film.
What most attracts you to a film poster?
Usually the image or the writing if it is big enough.
Are there any tag lines you remember?
I don't really remember tag lines.
Trailer:
Film: The Lovely Bones
Response: The film looked good and interesting.
First reaction to the trailer? It got more interesting as the trailer went on and the film got darker.
What part of the trailer did you like best? I liked all of the trailer, i didn't have a favourite part.
Do you know the genre? I think it was action, but it seemed more happy at the beginning.
Have you seen any trailers lately, if so which ones? No i don't think so.
Film: Killers
Response: The film looked funny and interesting.
First reaction to the trailer: It looked funny.
What part of the trailer did you like best? I liked the middle of the trailer best where most of the action happened, it revealed more about the film but not too much to give anything away.
Did you know the genre? I think it was comedy.
Film: Harry Potter and the Deathly Hallows
Response: I did not really like this trailer and i do not really like Harry Potter films.
First reaction to the trailer: It looked okay but not as good as the others.
What part of the trailer did you like best? I didn't have a favourite part, i think the trailer will make a good impact on those who like Harry Potter, but it didn't for me.
Did you know the genre? Not sure, maybe action.
Second interviewee:
Name: David
Age: 13
Favourite film: District 13
Genre: Action
Gender: Male
Cinema attendance: Not really
Film viewing habits: Watch them on DVD more than going to the cinema
Covers:
Which central image do you find most attractive and why? The Dark Knight because the picture covers most of the page, and also because the picture is quite scary so it makes you notice it.
Which colours are most attractive? The green is the most attractive because it stands out against the other colours.
Overall, which magazine stands out the most and why? The Dark Knight because it is noticeable.
Which cover is most readable? The Dark Knight as it has big writing.
Can you tell which genre The Dark Knight is? I think it is horror.
Do you buy magazines based on what’s on the cover? Maybe, I would go and see the film.
Posters:
Which film poster do you like best out of The Grudge 3, The Hottie and The Nottie and The Lovely Bones and why? The Hottie and the Nottie because the picture is attractive.
What is most attractive about the one you prefer? The picture.
What most attracts you to a film poster? The picture of big writing is most attractive.
Are there any tag lines you remember? No, i would remember good ones though.
Trailer:
Film: The Lovely Bones
Response: I would go and see it, it seemed like Drag Me To Hell. I also liked the suspense in it.
First reaction to the trailer? It seemed pretty good, i liked how it got gradually faster.
What part of the trailer did you like best? I liked the ending best, i liked the suspense.
Do you know the genre? I think the genre was a thriller.
Have you seen any trailers lately, if so which ones? Not that i can think of.
Film: Killers
Response: I didn't understand it, i didn't know what was going on. I'm not sure if i would go and see it or not.
First reaction to the trailer? It was too quick to understand the story.
What part of the trailer did you like best? I didn't have any parts i liked best.
Do you know the genre? It seemed like a comedy.
Film: Harry Potter and the Deathly Hallows
Response: It could have been linked together better because it just seemed to jump to different parts of the film. I would maybe see it because i have seen the other ones.
First reaction to the trailer? It went from one part to another so i didn't know what was going on.
What part of the trailer did you like best? I am not sure what part i liked best, they all seemed quite similar.
Do you know the genre? I think it was action or thriller.
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